Heroic Investing

social media

The Power of Social Media: Profiles Are People

The Power of Social Media: Profiles Are People

If the power and reach of social media in today’s world were ever in doubt, here’s the latest demonstration: a profile on the professional network LinkedIn became the equivalent of a real person in the latest fraud case against perennial defendant Bank of America. Bank of America as we’ve written...

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Social Media Mastery:  a Must for Investors

Social Media Mastery: a Must for Investors

Like it or not, social media is here to stay. And, as we reported in a previous post, it’s changing the way real estate business is conducted. Social media can help income property investors manage properties, network and even find new tenants – but these useful tools come with potential pitfalls. Even...

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