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The Power of Social Media: Profiles Are People

HI10-4-13If the power and reach of social media in today’s world were ever in doubt, here’s the latest demonstration: a profile on the professional network LinkedIn became the equivalent of a real person in the latest fraud case against perennial defendant Bank of America.

Bank of America as we’ve written numerous times in these pages, is almost constantly in the legal crosshairs for misbehavior dating to the housing collapse of 2008, including the robosigning scandal, LIBOR stock manipulation and charges of instructing employees to stall certain kinds of loan applications. The latest case against the financial giant, filed by the Justice Department and a lengthy list of prosecutors and attorneys general, has to do with malfeasance over loans BofA sold to quasi-government lending agencies Fannie Mae and Freddie Mac.

The case is going before a jury now, and that’s how social media got involved. A juror in the case learned that lawyers for the defense had investigated the juror’s profile on the popular business-networking site LinkedIn. The snooping was confirmed when LinkedIn notified its users who had viewed their profiles. Though LinkedIn profiles are viewable by anyone, the US District Court handling the case nevertheless determined that viewing the juror’s profile constituted making unlawful contact with a juror – a violation of pretrial rules.

The firm’s actions won’t derail this case. The court simply instructed the juror to disregard the contact and the case will apparently proceed as planned. But, according to a report on HousingWire about the case, the incident sends a fascinating and chilling message.

In the online world, you are your profile. The court’s decision that viewing the profile violated the no-contact rule in the same way physical contact would only serves to confirm that who you are in the virtual world and your “real” identity in the physical world are not so different – and social media sites like Linked In, Facebook and others take on a whole new status as a user’s virtual self.

In Bank of America’s case, the trial will go on – and this breach of trial law most likely won’t affect the outcome. But in its ruling that viewing the profile was the equivalent of physically contacting the juror the US District Court in New York confirmed the power of social media to affect outcomes – and the virtual world has very real connections to the one we live and move in every day.

Online tools and social media play a role in over half the real estate transactions conducted today. For investors building wealth through income property as Jason Hartman advises, the court’s ruling is a reminder that the line between the cyberspace and the real world becomes more blurry every day.  (Top image:Flickr/gorogen)

”What Do LinkedIn, BpfA and Mortgages Have in common?” HousingWire. Business. HousingWire.com. 30 Sept 2013

Heroic Investing is the complete investing solution for first responders. Read more from our archives:

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