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Online Sales Boost the Housing Recovery

HI6-27-13Last year, over two-thirds of homebuyers in a recent survey said they used social media in the purchasing process. More than that, the Internet has become a thriving home for real estate purchases of all kinds. Although online real estate transactions can be risky, online tools and sites are changing the face of the housing market – and making it easier than ever to find and buy the ideal property for investment or residential use. Why? It’s easy, it’s fast and most of all, the net lets users keep control of the process.

Social Media: Constant Connection
According to the 2012 Homebuyer Survey, a majority of buyers had used sites such as Twitter of Facebook to find properties and real estate agents, or just to compare notes with other buyers. Social media tools let buyers and agents connect virtually instantly, and networks can help a buyer find the right property from a wide variety of sources.

Listings at Your Fingertips.
Gone are the days when listings were held by agents or brokers and parceled out to buyers based on their interests. With online search tools and niche sites such as auctions, buyers can search globally or locally, and arrange many of the details of the transaction themselves. From marketplaces like eBay and Craigslist to sites dedicated to overseas real estate or mountain cabins, anyone can find what they’re looking for.

Virtual Tours
In the past, buying a home without setting foot in it was the biggest mistake a homebuyer could make. But that’s not the case any more. Whether produced by a professional real estate service or a simple home video camera and upload to YouTube, virtual tours let potential buyers view a home inside and out, from all angles, whether it’s across the globe or around the corner.

Consumer Reviews
Word of mouth used to spread news of bad experiences with sellers or service providers, but now dissatisfied tenants, buyers and sellers can let everyone know what they think about landlords, real estate professionals and sellers. EBay and other online marketplaces make it easy to rate buyers and sellers and post reviews, and dedicated sites like RateMyLandlord let people warn others away from bad experiences – or share news of good ones.

Of course, there are dangers in online transactions, too, and it’s possible to be burned badly by an Internet scam or fraudulent site. But the Internet also puts protections at your fingertips, too, with access to all the information you want — information that once was available only to financial experts and real estate professionals. The Internet has changed the face of the housing market forever – and Jason Hartman brings you the answers you need to build the wealth you want from income property (Top image: Flickr/oviello)


Davies Company Real Estate. “Social Media Makes Buying a Home Easier.” PRWeb. 20 May 2013
Kushner, Avilya. “Using the Internet to Buy a House” BankRate Blogs. Bamkrate.com. 1 July 2009.

Read more from Heroic Investing:

How Far Afield Has Our Government Drifted?

Why Holding Beats Flipping in Real Estate

The Heroic Investing Team

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